Ocado Case Study

Ocado are now the world’s largest dedicated online grocery retailer, with over 500,000 active customers shopping on the website.

SMI are very proud to play their part in supplying the corporate image of such a blue chip brand. Ocado first approached SMI at the tail end of 2014 with a brief to design, order, manufacture and deliver all of their workwear at Dordon.

In February 2015 work began at SMI Headquarters on designing the Ocado range – bringing outstanding brand image to quality products that could withstand a working environment with three different temperature areas.

Bespoke Ocado tee shirts, polo shirts, sweatshirts, fleeces and warehouse chill coats were finalised in July 2015 which meant in November SMI delivered over 14,000 bespoke garments to Ocado’s Dordon fulfillment centre.