Five Ways To Improve Your Company Workwear


Five ways to improve your company workwear

No matter what industry you’re in, the likelihood is that your firm has a need for workwear, to protect your team, provide a smart customer-facing representative, and comply with the relevant regulatory guidelines governing your sector.

Workwear is representative of your industry, with key elements of the broader workwear mix becoming symbolic in terms of being synonymous with the roles your operatives undertake. Think of the ubiquitous apron used to represent a baker, the dungarees favoured by caricatured cowboys, or the boiler suit which usually represents a mechanic. No matter what your organisation does in terms of products or services, the workwear which your team sports each day on the job is an integral element of your brand and customer perceptions.

As a result, it’s obvious that having a great catalogue of workwear products is important. Clean, stylish uniforms or safety wear serve two purposes – they minimise risks in terms of injury or illness caused in the job and maximise awareness of your brand. Given the importance of great workwear, we’ve pulled together the top five ways in which you can optimise your kit, to make the most of the opportunity to keep your team safe and present a great brand through the kit you select.

Brand your uniforms and workwear kit

Brand identity can be forged and maintained in many ways, but a great company logo emblazoned on your operatives’ workwear is a really quick, cost-effective way of cementing the brand to your customers. A strong logo can be embroidered efficiently on all items which your team wear, and it’s a quick win in terms of maximising awareness of your organisation and linking your positive team behaviours and service directly to your brand.

At SMI, we offer embroidery and heatseal services for all workwear. We can support you to design your ideal logo and have it embroidered on any items, and we operate our plant overnight to expedite swift delivery for your orders. Capitalising on your brand identity through tailored workwear is an efficient, high-value, low-outlay way to promote your firm and team.

Choose durable garments

All garments eventually fade in colour, and faded workwear looks shabby and unkempt. Having a team of staff with varying shades of uniform or workwear will send a mild but preventable negative message to your customers or service users, in terms of how you invest in your operatives. When you select your ideal workwear portfolio, consider choosing fade-resistant material for garments, to maximise the lifespan of the items without fade. Traditional dyeing processes only leave colour on the top surface of fibres, which leads to fading. Choose garments which are saturated to the core, using pigments which are stable in UV light conditions, to minimise degradation of colour over time and multiple washes.

Make sure you and your team adhere to manufacturer guidelines

When it comes to caring for your workwear, the way you treat it has an immense impact upon the lifecycle of the garment, maintaining its purpose, and keeping it looking pristine. Every garment is obliged to carry manufacture recommendations for maintaining it in peak condition, and sticking to these recommendations mean that you’ll get the best possible wear from each element of your workwear portfolio. It can be tempting to shove workwear in the washing machine and hope for the best at the end of a busy shift on-site, but the integrity of the material can be compromised by washing at too high a heat and drying it without consulting the recommended approach for each distinct garment.

Take time when it comes to fitting

As with PPE, it’s important to ensure that your operatives are equipped with the right workwear, that is comfortable to wear, safe, and fit for purpose. Ill-fitting garments can pose their own hazard in a busy work environment, with trips from long hems, snags from loose cuffs and other risks. Provide your team with the opportunity to try on sample garments before you place your order with your provider, and gain their input into advice on sizing, to make sure your team are provided with the perfect size in terms of comfort and safety for each product.

Try before you buy

Sometimes, it’s not possible to make a sound purchase decision for workwear without seeing and trying out the garment. Ask your proposed workwear provider to furnish you and your team with samples of workwear, and give the products a decent test run in your work environment before you commit to a full order with them. Give the garments a full field test, subjecting it to the standard wear and tear which your industry entails each day. You’ll soon identify if the garments are suitable. Check for fraying, fabric degradation or limited safety capabilities with a couple of shifts’ worth of gruelling tasks, and you’ll be ideally placed to make a firm informed decision when you order.

Workwear is an absolutely fundamental element of both your brand identity and regulatory responsibility for your sector. Give us a shout today, to see how we will support you to optimise your catalogue of garments!