Vision & Values

Our Vision

To be the first choice for branded workwear and PPE

Our Mission

To be the first choice for branded workwear and PPE by offering our customers a unique combination of outstanding service, sector expertise and affordable innovation. To listen, nurture and encourage our employees to learn and grow so that they truly feel SMI is a great place to work.

At the heart of our business are our customers and employees – this is our promise to them.

Our Values

We’re Progressive

By challenging the norm we avoid complacency and continually look at ways to improve. This benefits us all including our customers. We love to learn and we are agile enough to embrace and affect change.

We’re Unified

We work together to achieve our common goals, always holding success of the company over personal interest.

We’re Industrious

We have the energy and drive to grow and develop our business. We’re not afraid of hard work. Being responsive and positive builds trust and loyalty with our customers.

We’re Generous

We love to give back. Whether it’s supporting charities, our local community or by developing and empowering our employees. We like to make a difference.

We’re Respectful

We respect our customers, suppliers and each other. We tell the truth, we keep our promises and conduct business to the highest standards of integrity.

We’re Fun

We believe in fun, happiness and well being, it makes for a productive working environment. We focus on the positive and we celebrate success.