Insight
Everyday Earth
Everyday Earth brings together eco PPE, workwear, and workplace essentials. Make greener choices and track your impact with clear, simple reporting.
7 minute read
At SMI, ESG is part of how we work with customers, suppliers, colleagues, and communities every day.
Throughout Q1 2026, we continued building positive environmental and social impact through collaboration, recycling initiatives, afforestation projects, carbon reporting, and community support.
This quarter also saw our ESG work recognised across multiple industry awards and accreditations.
Over the last 12 months, our ESG work has continued to gain recognition across the industry.
Our work was recognised at several major industry events in 2025:
SMI and Elizabeth Mellor, our Head of ESG and Sustainable Procurement, were also shortlisted for national sustainability awards:
Our ESG activity continued to develop throughout Q1.
|
ESG ACTIVITY |
2025 Q1 |
2026 Q1 |
|
Trees planted |
3,632 |
4,179 |
|
Volunteer hours |
38 |
57 |
|
Money raised (£) |
122 |
514 |
|
Eco products sold |
31,846 |
49,099 |
|
Recycling boxes sold |
569 |
427 |
|
Plastic bottles repurposed |
964,500 |
668,236 |
|
Home's carbon footprint offset |
382 |
439 |
|
Recycling content collected (kg) |
4,612 |
12,076 |
|
Green job opportunity hours created |
308 |
354 |
|
Kg of plastic polybags for ROKWEAR® gloves |
6,669 |
6,570 |
|
Total tCO2e saved, removed, or avoided |
886.61 |
6,570 |
Our 2024 and 2025 carbon data has now been completed and is undergoing third-party verification by ClimatePartner ahead of publication later this year.
The data we capture is primarily based on high-quality primary data. This helps improve the accuracy and reliability of our reporting.
We have also expanded carbon data capture to include our ROKWEAR® eco range, strengthening the completeness of our reporting.
As our business grows, including through recent acquisitions, we are developing a strategy to support our expanding carbon reporting requirements.
Throughout Q1, we continued supporting customers through practical ESG initiatives and collaborative projects.
Projects included:
Our tree planting partner, Veritree, delivers transparent, science-backed restoration projects across the globe.
Their work includes woodland restoration, mangrove planting, post-wildfire recovery, and biodiversity monitoring across several countries.
Using drones, environmental sensors, and biodiversity tracking technology, Veritree measures long-term environmental impact and carbon sequestration with precision.
To ensure restored forests are healthy and resilient, they monitor biodiversity to help support a thriving, diverse environment.
Alongside environmental restoration, their projects also support local communities, smallholder farmers, and Indigenous groups.
Through this partnership, we continue supporting projects that create measurable environmental and social impact.
We are now a national partner of Forests With Impact (FWI), supporting a programme that delivers both environmental and social impact.
FWI are an award-winning UK social enterprise that establishes commercial tree nurseries on prison land. The programme creates skills, training, and employment opportunities for prisoners while supporting woodland creation projects across the UK.
After attending their event, it was inspiring to hear the passion behind the initiative and learn how quickly the project has developed in such a short space of time.
It quickly became clear that the programme delivers real value, not only through environmental impact, but also through the positive social outcomes created within the communities they support. We knew we wanted to be part of it.
At last year’s event, we also heard from a prison leaver who had taken part in one of the schemes. It was a powerful example of the lasting impact the initiative can have.
Through hands-on nursery experience gained while in prison, they developed practical employability skills and later achieved the role of apprentice Tree Nursery Manager with FWI.
Their work supports climate goals, biodiversity, and rehabilitation, helping create long-term positive outcomes for both people and the environment.
As national partners, we are contributing time, expertise, and practical support, including supplying uniforms for those working in the polytunnels.
We have partnered with Ecologi since 2023 to support global climate action projects.
One example from 2025 is the Kandrany 2 project in Madagascar. We funded 5,552 mangrove trees, including Bruguiera gymnorhiza, Ceriops tagal, and Rhizophora mucronata. These species are highly effective at absorbing and storing carbon within their root systems.
When workwear and PPE are no longer fit for use, they must be disposed of responsibly.
By taking responsibility, we can give these products a second life through reuse, repurposing, or recycling.
Without proper destruction, branded garments can still be reused without authorisation.
Our recycling scheme is delivered in partnership with Avena, who recently acquired Race Recycling.
Together with participating customers, we help reduce waste, cut pollution, and keep valuable materials in use for longer through reuse, repurposing, and recycling.
Last year, we introduced a bin-based recycling service alongside our existing box scheme.
This option can be particularly beneficial for customers who:
Our bin service offers:
All garments are securely sorted and shredded to protect brand integrity before being recycled through Avena.
Customers using the box option will continue to order boxes and request collections once filled. No ESG data will be available; however, Certificates of Destruction can also be provided as proof of recycling.
The Avena bin model offers greater payload capacity and improved cost efficiency compared with the current bins offered through our existing scheme.
Bins remain permanently on site, with only filled sacks exchanged during servicing. This helps reduce handling, transport, and administration requirements.
The scheme also allows estimated landfill emissions to be calculated using a gate-to-grave methodology.
We are currently launching our refreshed Divert from Earth scheme, powered by Avena, featuring both our bin and box recycling options. Further information will follow.
During Q1, our team continued supporting charities and local communities that matter to both our colleagues and customers.
Through volunteering and fundraising activities, 57 volunteering hours were contributed, and £514 was raised in support of Mind, our charity of the year for 2026.
Mind was chosen by our people and provides advice, education, and support for people experiencing mental health challenges. The charity also campaigns for improvements in mental health awareness and care across the UK.
Throughout the quarter, the team took part in several community projects across local areas.
This included:
Teams also took part in multiple fundraising activities, including:
We will continue supporting Mind throughout the year through fundraising, volunteering, and community activities.
Insight
Everyday Earth brings together eco PPE, workwear, and workplace essentials. Make greener choices and track your impact with clear, simple reporting.
Insight
Our 2025 ESG Report is live! Working with a sustainable supplier like us goes beyond good intentions, it’s about real benefits for your business.
Insight
Our commitment to preserve the planets largest ecosystem and minimising our plastic consumption.