Insight
Everyday Earth
Everyday Earth brings together eco PPE, workwear, and workplace essentials. Make greener choices and track your impact with clear, simple reporting.
Product end-of-life treatment: recycle, repurpose, or recover!
Every year, thousands of tonnes of textiles, workwear, and PPE end up in landfill, releasing harmful greenhouse gases like methane as they slowly break down.
At SMI, we believe protecting your workforce should never come at the expense of the environment.
Our Divert from Earth scheme helps your business move up the waste hierarchy through recycling, recovery, and responsible disposal, delivered via our recycling partner, Avena.
It’s a fully managed and scalable service designed to simplify textile and PPE recycling, reduce landfill waste, and support stronger sustainability performance across your organisation.
Good news! It’s simple to keep textiles, workwear, and PPE out of landfill and support more responsible reuse, recycling, and recovery.
Follow these simple steps:
With bin collections, your bin stays on site, and we provide replacement sacks at each service to keep things running smoothly.
Collections are carried out using tracked vehicles and controlled handling procedures to help protect branded uniforms, PPE, and textile stock throughout the process.
SMI can provide supporting documentation, including waste transfer notes, to help you meet your legal responsibilities and keep clear records of your recycling activity.
We can also provide an Impact Report at an additional cost. This offers enhanced insight into greenhouse gas emissions, with a more detailed gate-to-grave emissions analysis available.
Disposing of PPE responsibly isn’t just about compliance; it’s about protecting people, brands, and the environment.
One of our customers, Equans, needed a trusted partner to help with the safe disposal of PPE during the EDF contract demobilisation.
“Over the past 12 months, we have been actively involved in the demobilisation of the EDF contract.
"As part of this project, it was essential to ensure that our existing PPE was disposed of responsibly and in alignment with our Corporate Social Responsibility (CSR) guidelines."
"In collaboration with our preferred partner, SMI, we successfully coordinated and managed this initiative…
From initial meetings through to final payment, communication remained strong and consistent. Even when last-minute changes arose, both companies were flexible and responsive - nothing was ever too much to ask.”
Equans, EDF Contract

Divert From Earth helps businesses improve visibility of their textile recycling activity and support wider sustainability objectives.
We can provide your Impact Report upon request, alongside relevant supporting documentation.
Reporting may include:
We can also provide:
This information can support ESG reporting, sustainability targets, waste management compliance, and wider circular economy initiatives across your organisation.
For frontline teams, the right workwear and PPE make all the difference.
For Biffa, it was also about making sure these products were sourced and managed in a more sustainable way.
That is where SMI came in. We not only supply high-quality, consistent workwear and PPE, we also support Biffa through our Divert from Earth recycling scheme, so that old gear is repurposed or recycled.
“Throughout our long-standing relationship, SMI has consistently demonstrated exceptional service, reliability, and quality in their products.
Their dedication to sustainability, aligned to our own business demands and meeting our specific requirements in terms of customer service excellence, has further solidified our relationship and made SMI one of our key supplier partners.”
Biffa, Head of Procurement
We work with our established recycling partner Avena to ensure textiles, workwear, and PPE are processed responsibly through recycling, recovery, and disposal routes.
Their facilities operate to recognised industry standards, including:
These accreditations support safe, compliant, and environmentally responsible processing across the entire recycling journey.
Divert From Earth provides a simple, scalable way to manage textile, workwear, and PPE recycling across your organisation.
Insight
Everyday Earth brings together eco PPE, workwear, and workplace essentials. Make greener choices and track your impact with clear, simple reporting.
Insight
Our 2025 ESG Report is live! Working with a sustainable supplier like us goes beyond good intentions, it’s about real benefits for your business.
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Our commitment to preserve the planets largest ecosystem and minimising our plastic consumption.