Insight
REFLECTING ON A DYNAMIC Q3 AT SMI
Explore the Q3 2025 CEO blog: new products, ESG initiatives, MY-SMI®, and the people driving our success.
Fast, reliable embroidery and heat seal branding, tailored to your business.
WHY CHOOSE SMI FOR WORKWEAR BRANDING?
SMI offers a complete workplace supply solution, including personalised workwear.
By keeping embroidery and heat seal services in-house, we ensure:
- Consistent quality control
- Reliable, professional finishes every time
- Fast turnaround and 48-hour dispatch on stocked lines
With nearly 1 million garments branded last year, our scale and experience mean your brand is in safe hands.
IN-HOUSE EMBROIDERY
Our embroidery service offers:
- 60 embroidery heads for large-scale orders
- 215 thread shades for precise brand colours
- Top-of-the-line machinery for detailed, durable finishes
Perfect for logos, names, and custom designs that reflect your brand identity.
Not sure if embroidery or heat seal is right for you?
Deciding between embroidery and heat seal branding can be tricky.
Our guide on embroidery vs heat seal explains the benefits of each method and helps you choose the best option for your workwear and PPE.
IN-HOUSE HEAT SEAL
Our heat seal service gives you:
- Consistent quality, order after order
- Branding for hi-vis, PPE, and workwear
- Dependable turnaround, whatever the order size
Last year alone, we branded almost 1 million garments in-house, with capacity for 4,000 logos per day.
Proof that we can handle every order, large or small.
Two Branding Sites. One Fast, Reliable Service.
Our two in-house facilities mean your personalised workwear is always delivered on time:
- Kites Croft - proven expertise in embroidery and heat seal branding.
- The Branding Hub - our new, high-capacity site with the latest technology.
Together, they give us the scale to handle up to 4,000 logos a day and guarantee 48-hour dispatch on branded workwear.
WHAT OUR CUSTOMERS HAVE TO SAY
Throughout our long-standing relationship, SMI has consistently demonstrated exceptional service, reliability, and quality in their products.
SMI really came to the table to support us, and from the 'go live' date to delivery was about 6 weeks.
It was impressive from SMI to get that delivery day done.
The product quality cannot be faulted, and with their advanced online wearer pack portal and reliable delivery service, it means that SMI offers the perfect solution.
I would not hesitate to recommend SMI.
Ready to discuss your team’s needs?
STAY UP TO DATE WITH SMI
Insight
SMI AUTUMN PRODUCT SPOTLIGHT
Stay warm, visible, and protected this autumn.
Explore outdoor wear, hi-vis, safety footwear, hand protection, and workplace comforts - now with interactive clickable codes.
Insight
Meet the ROKWEAR® GRAPHITE - Our lightest safety boot yet!
Introducing the ROKWEAR® Graphite. Designed for teams who spend long days on their feet, they’re waterproof, flexible, and built for all-day comfort and protection.