
Insight
RECAPPING THE SECOND QUARTER OF 2025
In this CEO blog, we reflect on Q2, 2025. From our new EcoVadis rating to award nominations and team wins – see what’s in store next.
6 minute read
Want your team to stand out whilst staying compliant?
Then custom branded hi-vis workwear could be right for you.
Hi-vis PPE is legally required in many industries - from construction to road maintenance. It helps keep your team visible and reduces accident risk.
Branding it is a smart move. It makes your team instantly recognisable, shows who they represent, and helps boost your business visibility too.
You can make your workforce stand out with custom hi-vis uniforms.
Although the main purpose of hi-vis clothes is for safety, they can be customised just like any other type of workwear.
With the right design, you can protect your team and increase your business’s visibility at the same time.
Branded hi-vis workwear helps with:
There are two main ways to add your logo to hi-vis workwear.
At SMI, we offer:
TOP TIP: Whatever method you choose, avoid covering reflective strips to keep your hi-vis kit compliant with safety standards.
Want help choosing the right option?
Read our full comparison of embroidery vs heat seal to weigh up the pros and cons!
Yes! It's a great option for smaller designs and if you're looking for a more durable finish.
PROS:
CONS:
If embroidery isn’t ticking all of the boxes, then heat sealing your logo design could be the next best option.
This branding technique is a great option for larger, complex designs on hi-vis vests and other garments.
PROS:
CONS:
We can embroider or heat seal your hi-vis uniforms - and dispatch custom-branded clothing in as little as 48 hours.
Get in touch to see how we can help brand your team’s kit.
Branding hi-vis workwear doesn’t need to be difficult.
Follow this simple guide to provide your workforce with personalised hi-vis clothing that keeps them safe and promotes your business:
TOP TIP: Once your order arrives, make sure your team knows how to correctly wear and maintain their hi-vis workwear.
Planning ahead is key to successfully branding your hi-vis workwear.
Before hitting send on your order, make sure you’ve thought about the following:
Choosing the right spot for your logo can be tricky. It needs to be clearly visible - without affecting the hi-vis performance of the garment.
The most common placements are:
These areas keep your branding visible while staying compliant with safety standards.
All hi-vis PPE must meet the EN ISO 20471 safety standard.
This standard splits hi-vis clothing into three classes:
Provide your workers with the right level of visibility and make sure they wear the kit correctly to stay compliant.
Want more information about the EN ISO 20471 hi-vis standard? Read our guide!
Does your team need to wash their kit regularly? If so, embroidery is the best choice.
Embroidered logos are highly durable and stand up well to frequent washing, helping your branded kit last longer on the job.
Don’t let branding get in the way of your team’s comfort, safety, and productivity.
Logos shouldn’t impact a hi-vis garment’s breathability, waterproof protection, or visibility levels.
It’s important to find a balance between advertising your business and keeping your workforce safe and happy on the job.
Will your custom hi-vis workwear be used outdoors?
Rain and heat can cause logos to fade, crack, or peel over time. Embroidered logos are often more robust than heat seal transfers.
Adding your company logo to your hi-vis workwear is a great way to market your business, but only when it’s done right.
Avoid making these common branding mistakes:
Hi-vis workwear won’t meet the EN ISO 20471 standard if your logo covers too much of the required reflective and fluorescent areas.
Here’s a quick recap of the minimum surface area requirements:
Not sure if your logo is the right size or placed correctly?
Our friendly team is ready to help!
At SMI, all logo embroidery and heat sealing is done in-house.
Alongside hi-vis, we stock customisable polos, jumpers, and more!
From perfecting your logo to delivering your branded workwear, we manage every step.
Here’s what you get:
Need personalised vests, jackets, or trousers?
Chat to our team to find out how we can help.
Hi-vis clothing worn as PPE must meet the EN ISO 20471 safety standard. The only compliant hi-vis clothing colours are fluorescent yellow, orange, and red.
Hi-vis clothing must be certified if it’s needed for safety purposes. In the UK, all hi-vis workwear must meet the requirements of the EN ISO 20471 standard.
Logos and company branding can make hi-vis workwear non-compliant.
Branding can’t cover the reflective strips or a large surface area of fluorescent material. Each hi-vis class has different minimum visibility requirements.
Hi-vis PPE can be customised with logos, as long as the branding doesn’t impact visibility.
Methods used to add logos to hi-vis include:
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